Sometimes, even though we’d be horrified to realize it, we could be sabotaging our businesses without even knowing it. We are working really hard to make things happen and, though our intentions are great, we are unknowingly doing something that is keeping us from making real progress or seeing real growth.
There is one marketing mistake that has the potential to end our fashion businesses before they even really start. And that’s…
And I’m not talking about when you project the blame to outside forces like: I don’t have the money for Facebook ads or I don’t have time to do it all and it’s impossible to find a good intern who will work for free.
I’m talking about looking at what you currently have at your disposal, what you’ve done in the past, and what you’re capable doing yourself in the near future. Marketing is not just about the budget you have and the team you work with, it’s about your own willingness to try things and you’re ability to not make assumptions about your efforts.
Remember this, marketing is about a few things:
- ignoring the little voice that says something will never work
When you are marketing your business, and honestly are you ever not marketing your business?, you have to be very careful that you’re not making too many assumptions. Making assumptions keeps you from being open to all the things I listed above– the experiments that might not work, listening to your community, learning from successes and mistakes, getting out of what feels comfortable in order to make an impact.
What do I mean by making assumptions with your marketing? I’m talking about looking at all your current assets, your branding, the messages you put out there, the collaborations you go after, and so much more.