When was the last time you took a good look at your logo and made sure it was working for you? And I mean working as in “doing work.” Your logo isn’t just there to look pretty; it needs to attract the right customers and establish trust.
As a fashion business, this is even more important. Your customers are coming to you with aesthetic top of mind. They are deciding whether or not your aesthetic is the one they will put on their bodies to reflect themselves to the world. They see your logo at the top of your website and quickly judge whether or not your brand reflects them – even before they have scrolled down to see your products.
But how can you even tell if your logo is doing a good job?
What makes a logo good?
Whether you’re designing for a roadside diner or an upscale boutique, there are consistent principles for good logos. A good logo is…
Simple: Often when non-designers are making logos, their impulse is to over-design. Don’t fall into this trap! Nike’s logo is a simple swoosh. Club Monaco is just text. Heck, so is Anthropologie, Topshop, The Gap, and many more.
Memorable: A customer sees the label in one of your garments, continues wandering through the boutique, and picks up another piece of yours. Will they connect it to the first one they saw?